Taiyo Yuden Media is changing it’s name to – JVC Advanced Media U.S.A.

April 8, 2009 | Random Blackouts

NEWS - (Taiyo Yuden) -Taiyo Yuden Media is changing it's name to - JVC Advanced Media U.S.A. - effective immediately (as of 4/1/09). At this time, no schedule is set for the transition to JVC named products. All new sku's will be under the acquired JVC brand name, current sku's will transition in about 3-6 months. This should bring no change to our normal day to day business selling Taiyo Yuden, just the name change to JVC.   All media will continue to be manufactured in Japan to the same high quality standards by Taiyo Yuden (now JVC Advanced Media U.S.A ).

Victor Advanced Media

February 8, 2009 | Recordable CDs

I was reading over some old posts on another blog and a ran across an article in May, 2oo8 about a union between Taiyo Yuden and JVC.  JVC sold Taiyo Yuden a share in it's media business which they had put under the subsidiary Victor Company of Japan and it is now re-structured as Victor Advanced Media.  There is documentation on the agreement between JVC and Taiyo Yuden to sell part of thel JVC media concern (Victor Company of Japan) in order to strengthen core businesses.  So now since July 2008 the new company, Victor Advanced Media has been operating in Japan reselling Taiyo Yuden CDs and DVDs.    This is a link to the original documentation from JVC  Press Release May 26th,2008 On  October 1st Taiyo Yuden announced:   ...Following stock acquisition, Victor Advanced Media will be included in Taiyo Yuden’s scope of consolidation as a subsidiary company from the third quarter of the fiscal year ending March 31, 2009. The effect of the acquisition on the company’s consolidated performance for the fiscal year ending March 31, 2009 is expected to be insignificant. Link to TY press release So Taiyo Yuden now owns JVC media business which would include intellectual rights to the disc technology.  Hmm I wonder what Taiyo Yuden wants with that?  I guess we will see after March 31st, 2009